About Us
MJO Associates is now trading as MJO PR - a limited company providing integrated PR and Marketing Communications Services.
Drawing on a network of associates, MJO PR is a new company offering a mix of experience and creativity. From initial discussions we can help formulate the brief - audit the starting position, set objectives - where we need to be and draw up the plan of action taking into account timing and resources. By using this proven methodology, we will execute structured campaigns designed to help our clients achieve measurable results.
A journey to success - up the A3.
There are three fundemental waypoints for any successful communications task. The first stage is to create Awareness of the proposition - second is to gain Acceptance and finally - the call to Action.
The Internet has changed the way PR works, enabling marketing communications to be aimed directly at the buyers rather than relying solely on advertising, press releases and editorial features.
Added to the mix, we now have blogs, podcasts and other opportunities for publishing newsworthy content. Although the tools of the PR trade are evolving rapidly, the essential rules for effective maketing communications - creativity and leadership - haven't changed.
Success comes from preparation and a sense of purpose. Instead of a one-way interpretation, web marketing is about being responsive and delivering useful content at just the precise moment that a buyer needs it.
