Putting in place an effective marketing communications strategy is a team effort. It involves technical expertise and product specialists to define the proposition; the sales team to set objectives and a marketing department to make it happen. Grabbing the inititiative for a new market opportunity may involve bringing in some outside help.

 

MJO PR Limited offers a complete PR and Marketing Communications service that can be tailored to work closely with your in-house staff and other external agencies. We are geared mainly to business-to-business clients, operating in the computer, transport and engineering sectors. Existing clients include a leading antivirus software vendor and a regional coach and bus operator. New clients include a business venture aimed at providing more effective training in automotive diagnostics. We provide editorial support to our clients by writing up case studies, preparing briefing notes and arranging introductions to the media covering the relevant market sectors.

People responsible for making important decisions about purchasing a high value item or service will look around to see who else is using this product and whether it is delivering return on investment by way of measurable business benefits. As a vendor, you can help by gathering this information and providing suitable references, approved for open publication through your website and the relevant trade journals.

 

Very few companies are organised to carry out this function. If delegated to sales and marketing, this activity very often gets sidelined by other priorities.

 

Customer testimonials provide compelling PR  and editors are happy to consider the publication of any well written case studies that are of interest and value to their readers.

 

Contact Mike Ottewell today to arrange a meeting to see how we can assist by providing you with professional writing and editorial services. There is no obligation, or charge to visit for an initial briefing.